Privacy Policy

CONTACTING US

If you want to know what information we have about you, or you have any question about this policy, email us at hello@plumbline.guide.

WHAT INFORMATION DO WE COLLECT?

We collect the following information:

• Your answers to the foundation check: the problems you're noticing, where they are in your home, the size and direction of any cracks, whether you own the home, and when you want the problem handled.
• Your ZIP code.
• The contact details you give us: first and last name, phone number and email address.
• A record of your consent: the date and time you submitted the form, the consent wording you agreed to, and the page you were on. We may use a consent-verification service that records how the form was completed.
• Technical information about your visit: IP address, browser and device type, the page that sent you to us, and ad campaign details in the link you clicked.
• Emails and messages you send us.
• Information Meta sends us if you fill out a lead form in Facebook or Instagram, and information a contractor tells us about whether they reached you.

We don't ask for Social Security numbers, financial account numbers or payment card details. You don't need to give us any personal details to view the website, but we need your contact details to connect you with a contractor. Plumbline is meant for adults, and we don't knowingly collect information from anyone under 18.

COOKIES

We use cookies and similar tools, such as the Meta Pixel, to keep the quiz working, understand how people use our pages, and measure which ads lead to requests. Advertising platforms may also place their own cookies.

You can block or delete cookies in your browser settings, and the quiz still works without them. You can change how Meta uses your activity for ads in your Meta ad preferences. If your browser sends a Global Privacy Control signal, we don't load our advertising pixel for that visit.

HOW DO WE USE THE INFORMATION THAT YOU PROVIDE TO US?

We use your information to:

• check whether a contractor serves your ZIP code and connect you with one;
• contact you about your request;
• deliver your request to the contractor and fix problems with it, such as a wrong phone number;
• keep records showing that you agreed to be contacted;
• measure and improve our ads, pages and quiz;
• produce statistics that don't identify you;
• prevent spam, fake submissions and fraud.

If you check the consent box on our form, Plumbline and the one contractor we match you with may call, text and email you about your request, including with automated technology or prerecorded messages. Consent is not a condition of any purchase. Message and data rates may apply.

To stop our calls, texts and emails, reply STOP to any text, tell us on a call, or email hello@plumbline.guide. We process opt-out requests within 10 business days. Opting out of our messages doesn't stop a contractor you've already been connected with. Tell the contractor directly, or ask us and we'll pass your request along.

DISCLOSURE OF YOUR INFORMATION

We don't sell or rent your information to data brokers or lead resellers, and we don't share it except as described in this policy or as the law requires.

When you complete the foundation check and agree to be contacted, we send your name, phone number, email address, ZIP code and quiz answers to one participating contractor that serves your area. The contractor pays us a fee for that introduction. We don't send the same request to more than one contractor, and we won't connect you with a second contractor unless you agree. If the quiz shows we can't help you, it ends before asking for your contact details and nothing is shared with a contractor.

We share information with companies that work for us, such as website hosting, form and automation tools, spreadsheet, email and text-messaging providers, and consent-verification services, only so they can provide those services to us. We share information about your visit with Meta Platforms, Inc. through the Meta Pixel to measure our ads, and we may send Meta your email address or phone number in hashed (scrambled) form for the same purpose.

We may disclose information to comply with the law or a court order, to enforce our Terms, to protect the rights and safety of Plumbline or others, or as part of a sale or merger of our business.

We don't share text-message opt-in data or consent with third parties for their own marketing. Your phone number goes to your matched contractor only so they can contact you about your request.

THIRD PARTY SITES

Our website may link to other websites, including contractors' websites and advertising platforms. We don't control those sites and aren't responsible for their content or privacy practices. Read their privacy policies before you give them any information. After we connect you with a contractor, the contractor handles your information under its own privacy practices.

HOW DO WE PROTECT YOUR INFORMATION?

We store information with service providers in the United States. We use reasonable safeguards, including limiting who can access your information and using providers that encrypt data in transit. No transmission over the internet is completely secure, so we can't guarantee the security of information you send us. If a breach affects your information, we'll notify you as the law requires.

We keep your request and contact details as long as we need them to connect you, handle any problem with the introduction and keep business records. We keep consent records for at least five years, because they show that you agreed to be contacted. If you ask us to stop contacting you, we keep a short do-not-contact record so we don't contact you again by mistake.

ACCESSING YOUR INFORMATION

You can ask us to show you the information we have about you, correct it, delete it, give you a copy of it, or stop using it for targeted advertising. Email hello@plumbline.guide to make a request.

We'll confirm the request comes from you, usually by matching it to the phone number or email address you gave us, and we'll respond within 45 days. There is no fee. If we've already connected you with a contractor, we'll tell you which one so you can contact them as well. If we deny your request, you can appeal by replying to our answer, and we'll respond within 60 days.

CHANGES TO OUR PRIVACY POLICY

We may update this policy at any time. The date it was last revised appears at the bottom of this page. Please check this page from time to time for changes.

YOUR ACCEPTANCE OF THESE TERMS

By using our website, you accept this Privacy Policy. If you keep using the website after we post changes to this policy, you accept the updated policy. If you don't agree, please don't use the website.